David Ogilvy’s 10 tips for clear, concise writing

I really hope someday I could see this beautiful flower. Pic from http://jayshree.snydle.com/top-12-cherry-blossoms-flowers.html
I really hope someday I could see this beautiful flower.
Pic from http://jayshree.snydle.com/top-12-cherry-blossoms-flowers.html

If I have a free time, sometimes I read http://www.prdaily.com/ and I found this interesting article, so I want to share this with you guys 🙂

————————————————————————-

On Sept. 7, 1982, Ogilvy sent the following internal memo, titled “How to Write,” to his employees:

“The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly-minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like ‘reconceptualize,’ ‘demassification,’ ‘attitudinally,’ ‘judgmentally.’ They are hallmarks of pretense.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal-clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.”

We can draw plenty of inspiration from the creative thinkers who came before us. Who inspires you?

You can also visit the complete article on http://www.prdaily.com/marketing/Articles/15992.aspx

Iklan

4 thoughts on “David Ogilvy’s 10 tips for clear, concise writing

  1. azmihoffmann April 14, 2015 / 12:18 pm

    Aku banget tuh nomor 7, sukanya mengendapkan tulisan 😄

  2. zilko April 14, 2015 / 5:24 pm

    Great tips!

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:

Logo WordPress.com

You are commenting using your WordPress.com account. Logout / Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout / Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout / Ubah )

Foto Google+

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s